We aimed to create a single, cohesive commercial that weaves together the three distinct stories from our Seattle Skride campaign (as seen below)—each showcasing a different strength of Trulife’s design and durability.
At its core, this piece was be about freedom: empowering amputees to reclaim their lives and return to the places they love with confidence.
We wanted viewers to feel seen in these stories and inspired by what’s possible when limitation is replaced by reliability and resilience.
